About us

SOFTRADE Ltd. was registered in 1991 and is now one of the leading companies importing and distributing alcoholic beverages.

The successive marketing initiatives, staged by the company, have helped it cover a considerable share of the Bulgarian market. SOFTRADE has become known for its numerous successes in promoting products on the local market which were not known by Bulgarian consumers until very recently, as well as with the company's established reputation in the country and abroad.

SOFTRADE is the exclusive importer and distributor in Bulgaria of brand drinks produced by the world-known corporations Constellation Spirits Inc. and SCHENLEY DISTILLERIES INC.